What you will learn from this book
Understand the criteria that influence search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to an existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Product Details
Paperback: 410 pages
Publisher: Wrox; Pap/Onl edition (August 23, 2007)
Language: English
ISBN-10: 0470131470
ISBN-13: 978-0470131473
Product Dimensions: 9 x 7.4 x 0.9 inches
Shipping Weight: 1.5 pounds
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